Brain, Attention and Reality (BAR) Lab

The University of British Columbia, Vancouver, British Columbia
What the facility does

Studies human behaviour using eye tracking, body tracking, computers

Area(s) of Expertise

We study how people process information — visual, auditory and social — and its impact on behaviour. A major aim of our research is to use naturalistic settings and sometimes specialized equipment (eye trackers, motion trackers) to learn about how people think and act in the complex settings we encounter every day in the real world.

Research Services

Human behavior, Human attention, Brain imaging, Human cognition, Eye tracking, Motion tracking

Sectors of Application
  • Education
  • Environmental technologies and related services
  • Information and communication technologies and media
  • Policy and governance

Name of equipment

Description of function


Eye tracker

SMI Eyetracker

Eye tracker


Mobile eye tracker


Body motion tracker


Body motion tracker


Covert video-recording system

Thought Technology

Physiological monitoring




REALab (equipment descriptions/manuals)