What the facility does
Investigates the role of consumer creativity and innovation in the marketplace.
Areas of expertise
The lab is used for the study of consumer behavior: investigating the role of consumer creativity and innovation in the marketplace. Dahl takes an experimental approach to identify ways for businesses to interact with consumers. His findings will contribute new knowledge about consumer psychology and provide insight to managers on how to facilitate the co-creation process more effectively.
Research services
- analytics
Specialized labs and equipment
| Specialized lab | Equipment | Function |
|---|---|---|
| A multi--purpose research lab | Consists of multiple small breakout rooms, a large central room and a breakout room. One-way mirrors and video cameras; two projectors and screens; PC-connected whiteboards; Observation cameras and control station; software for data collection and analysis. | To run the experiments on a one-to-one basis. To collect observational data. |
| A computer lab | 20 computer stations - laptops with flat screen monitors for data collections. | To conduct experiments using Medialab and DirectRTsoftware. The software is used to administer the experimental manipulations, record responses, and collect data on response times, which are used as process measures in behavioural experiments. |
Additional information
| Title | URL |
|---|---|
| UBC gains $2.8 million for research infrastructure | http://www.publicaffairs.ubc.ca/2011/01/21/ubc-gains-2-8-million-for-rese arch-infrastructure/ |